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Rupert Morrison
Co-founder & CEO

Rupert co-founded Ārahi in 2021 having spent more than a decade as an investment-backed entrepreneur. When he met Jon, the two immediately bonded over a shared frustration with the often-suboptimal relationship between investors and the businesses they back. Both passionately agreed that there must be a better way. 

Rupert started his career as a management consultant with A.T. Kearney where he was an expert in supply chain optimisation and organisation design.  

He subsequently became Founder & CEO of Concentra Analytics, the global technology and services firm, where he architected and designed the OrgVue platform.  

OrgVue has since grown to become the industry leading SaaS technology platform for organisation design and transformation. Rupert currently serves as Deputy Chairman & Non-Executive Director of OrgVue. 

Rupert is a thought leader, public speaker, and media commentator. He is also a successful author, having published Data Driven Organization Design in 2015, and Organisational Planning & Analytics in 2022. His third book, written together with Jon Andrew, is called Strategic Value Creation, published in 2024. 

Rupert has an MSc in Economics from Erasmus University, Rotterdam, and MBA Essentials from Michigan University.  

Rupert Morrison

“I've been dreaming about the concept of Ārahi, and bringing the methodology to life with technology, for decades. To be able to do it, all of it, without inhibition, feels too good to be true.”